The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition.
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Over 3.5 million copies sold. Subtitle How to Create Uncontested Market Space and Make the Competition Irrelevant. Includes a new preface by the authors. Blue Ocean Strategy, Expanded Edition. More than 3.5 million copies sold worldwide.
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It is rated for ages 8 and up. It is used but it is complete. The cases are made of dark blue plastic. Each unit is 9.125" long and 6.75" from front to back. On the inside there are the trademark translucent blue grids in the top and bottom of the cases.
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New and sealed.
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Strategia oceano blu. Vincere senza competere [Italian] by Rizzoli Etas Ships from GB Supplier Related Searches: Rizzoli Etas Book, Rizzoli Etas Books, Book Books Format: Hardback
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This is a brand new textbook titled "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant". It was published in 2015 by Harvard Business School Publishing and has 320 pages. The book is a hardcover format with a dimension of 234mm in height and 155mm in width. The book is written by Renee A. Mauborgne and W. Chan Kim, and it is written in English. It falls under the category of Business and is suitable for adult learning and university education. With this book, you will learn about creating new markets and making the competition irrelevant.
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Book
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