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Spieltheorie und Marketing
Marketing von Inventionen
A Theory of Marketing
Internes Marketing in Dienstleistungsnetzwerken
Marketing in der Rezession
Modern Marketing Communications
Marketing Health Behavior
Value Chain Marketing
Internationales Marketing-Management
Successful Wine Marketing
Total Loyalty Marketing
Research traditions in marketing
Emotionen im Marketing
Computergestütztes Marketing
Grundwissen Sozio-Marketing
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