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1. A Theory of Marketing

2. International Direct Marketing

3. Health Services Marketing

4. Marketing in der Rezession

5. Successful Wine Marketing

6. Marketing Health Behavior

7. Diversity in European Marketing

8. Internationales Marketing-Management

9. Marketing in der Rezession

10. Total Loyalty Marketing

11. Strategisches Online-Marketing

12. Research traditions in marketing

13. Fundierung des Marketing

14. Computergestütztes Marketing

15. Moderne Marketing-Kommunikation

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