The Blue Ocean Strategy workbook, authored by W. Chan Kim and published by Harvard Business Review Press, is a valuable resource for adult learners and those in further education. This hardcover book, written in English, focuses on the concept of creating uncontested market space through strategic planning. The authors provide actionable insights and practical strategies to help readers navigate the complexities of market positioning and differentiation in a competitive business environment. This workbook is a must-have for anyone looking to deepen their understanding of innovative business strategies.
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