Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant, Hardcover by Kim, W. Chan; Mauborgne, Renee, ISBN 1625274491, ISBN-13 9781625274496, Brand New, Free shipping in the US An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing.
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