Marketing 4.0: Moving From Traditional to Digital by Philip Kotler (English) Har

Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871 "The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era.". -- Hermann Simon, Founder and Chairman, Simon-Kucher & Partners "No one has a finger on the pulse of marketing like Phil Kotler.

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