A must-have for copywriting enthusiasts and marketing professionals alike, this spiral-bound manual + Audio CDs offers valuable insights into crafting compelling copy that sells. Published in 2000, the 272 page book offers many proven winning ad examples. Please refer to photos for table of contents. Explore the techniques and strategies outlined in this English-language guide that cover everything from marketing copy to mail order information. Whether you're a seasoned pro or just starting out, Picken's expertise (he wrote ads for Gary Halbert and Jay Abraham) provides timeless advice for creating powerful, persuasive copy.
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