This book, "What Makes People Click: Advertising on the Web" by Jim Sterne, is a captivating guide on Internet marketing. The 433-page trade paperback book provides an in-depth analysis of advertising and promotion online. It covers various topics such as internet general, e-commerce, and the psychology behind advertising. The book is published by Que and its publication year is 1997. Written in English, it is a fascinating read for anyone interested in business, economics, and computers. With a height of 9.1 inches, width of 7.4 inches, and length of 1.1 inches, the book weighs 26.9 ounces.
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