Universal Geneve It is a surprise to most people outside the watch community that Universal Geneve was once one of the biggest players in the watch industry. Since its early beginnings in 1894, Universal has been highly respected for producing complete watches with in-house movements, and the company continued throughout most of the 20th century to deliver numerous important ‘firsts’ in watchmaking. Along with Audemars Piguet, Girard Perregaux, Patek Philippe and Rolex, Universal Geneve is world-renowned, not only for its innovation, craftsmanship and quality, but for its true Swiss manufacture status. This is impressive in itself, but when one considers the company mainly produced advanced chronograph movements, this makes Universal almost unique.
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