It is the inspiration for Kitakami in The Hidden Treasure of Area Zero! The Tohoku region is a region of Japan consisting of six prefectures: Aomori, Akita, Iwate, Yamagata, Miyagi, and Fukushima. There will be lots of goods unique to the Pokémon Center Tohoku, including goods that depict Pokémon enjoying festivals, as well as a mascot of Pikachu high-fiving the mythical Pokémon Victini.
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