Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim and Renee Mauborgne. Drawing from a comprehensive study of 150 strategic maneuvers spanning more than a century and encompassing thirty distinct industries, W. Chan Kim and Renee Mauborgne posit that sustainable success is derived from the creation of "blue oceans" untapped market spaces brimming with potential for growth.
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