The "Marketing Management (14th Edition)" textbook by Philip T. Kotler and Kevin Lane Keller, published by Prentice Hall PTR in 2011, is a comprehensive resource for students and professionals in the field of marketing. This hardcover book covers various aspects of marketing, including general principles and practical applications. With 816 pages and revised features, it provides detailed insights and analysis on business and economics topics, making it a valuable addition to any marketing reference library.
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