Marketing Management (14th Edition) by Philip T. Kotler and Kevin Lane Keller is a comprehensive textbook on marketing, focusing on business and economics. Published by Prentice Hall PTR in 2011, this hardcover book spans 816 pages and is the latest revised edition. The authors provide in-depth coverage of marketing concepts, strategies, and tactics, making it an essential resource for students and professionals in the field. With a clear focus on the subject area and a user-friendly format, this textbook is a valuable addition to any marketing curriculum.
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