Wildroot Cream-Oil Hair Tonic Ad. The show ran for 13 episodes on ABC in 1946, for 157 episodes on CBS in 1946-1949, and finally for 51 episodes on NBC in 1949-1951. The series starred Howard Duff (and later, Steve Dunne) as Sam Spade and Lurene Tuttle as his secretary Effie, and took a considerably more tongue-in-cheek approach to the character than the novel or movie.
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