The Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a nonfiction book published by Harvard Business Review Press in 2005. The book explores how to create uncontested market space and make competition irrelevant. It delves into the concepts of leadership, marketing, international marketing, management, and strategic planning, providing insights on how to differentiate and innovate in business. With a focus on business and economics, this paperback edition is designed to help readers understand and apply the Blue Ocean Strategy in their respective industries.
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